dmexco 11. Sept. 2014 16:00 – 16:25 Uhr
Special – „The Digital Brand Champion“
And the winner is… At dmexco, the German business magazine „Wirtschaftswoche“ (WiWo) will present the winners of the Digital Brand Champion study – the companies that have most successfully established their brands in the digital age. This annual study, which WiWo conducts together with the Berlin-based strategy agency diffferent, evaluates all of the aspects of brand management in the digital environment. On the dmexco stage we will welcome the Editor in Chief of „Wirtschaftswoche,“ Roland Tichy; the Managing Director of diffferent, Jan Pechmann; and the first winner of the Digital Brand Champion competition, who will be not be announced until dmexco! You can look forward to an exciting discussion among champions that will yield valuable insights for successful state-of-the-art brand management.