Ramon Laguarta (R) Chief Executive Officer (CEO) of PepsiCo and SodaStraem’s Daniel Birnbaum (L), Pose for a picture during a news confernce in Tel Aviv on August 20, 2018. – PepsiCo said today that it plans to buy SodaStream for $3.2 billion as the beverage and snacks giant makes further inroads with in-home goods.